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Steve Ballmer
Sometimes people ask me, why do I like Microsoft so much? Most people think it is because of Steve Ballmer, but that is only part of the reason. Really I have loved Microsoft since early in my university days. I even have some content dedicated to myself on the Microsoft.com domain! Wow what a fanboi.
In fact I don’t love Microsoft, I just respect them. Look at the number of markets they are in. Look at how fiercely they fight in those markets. You fear Google will outsmart you if they enter your market, but you fear Microsoft will destroy you by any means necessary. Are they overly ruthless? Even unethical?
Personally I don’t think so, I think they are not afraid of competing and competing hard. Their haters might say their staff are “injected with blue blood”, but wouldn’t you like your company culture to be that strong? Wouldn’t you like to get market dominance, even if it means trench fighting your competitors? What’s so wrong with wanting to be the best? Surely this isn’t just my ego talking. 
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