Archive for the ‘advertising’ Category

On the 22nd of March 2012 I attended the 2nd ever Admonsters Conference in Sydney, Australia. I presented on the Future of Television, and chose to focus on my personal perspective around the accelerating convergence of video advertising and content as it moves online. My inspiration sprouted from statistics and creative used in Robert Kyncl’s CES […]

Thursday, April 5th, 2012 at 00:41 0 comments

Admonsters held their first event in Australia this week, with a members dinner at the Waterfront restaurant in Sydney. The 3 course meal was very generously provided by aiMatch on a perfect summer’s night right next to the harbour. The event was attended by around 25 people, which made for an intimate yet comprehensive representation […]

Sunday, December 12th, 2010 at 11:07 0 comments

YouTube Symphony 2011 has launched, and the Sydney Opera House has been announced as the new final location! The program is revolving around an APAC advertiser and location, so it is an extremely exciting program for the region. Make sure you try the Augmented Reality application in the “Experiment” section. This excitement is being driven internally […]

Thursday, October 14th, 2010 at 21:29 0 comments

Wondering why I have been so quiet lately? I volunteered my time to write a blog post for the Google Grants blog instead! http://googlegrants.blogspot.com/2010/08/get-your-non-profit-started-with.html I really hope that it helps more non-profits get onto YouTube. It really is a great platform that will deliver a level of transparency and engagement with your supporters, and in […]

Wednesday, September 8th, 2010 at 10:25 0 comments

Do you want to see what an iPad user sees when they look at your website? Well there is a simple way to check it out without buying an iPad on either Windows or Mac: Download and install Safari (if you don’t already  have it) Edit -> Preferences (or Safari -> Preferences on a Mac) […]

Friday, August 6th, 2010 at 09:02 4 comments

On the 30th of June I became Google Adwords Qualified in the category of Display Advertising. To achieve this I had to complete 2 120 multiple choice question tests with a pass mark of 85% or above. You can check my qualifications here: Google Adwords Qualified – Display Advertising Proves that Google dogfoods its own […]

Wednesday, July 7th, 2010 at 21:34 4 comments

Each year Google runs a GoogleServe week, where we each choose a non-profit project we would like to contribute to. I chose to present to a group of 30+ non-profit organisations here in Sydney on how they can benefit from our recently launched YouTube non-profit program. Despite being only a small contribution it was a […]

Thursday, July 1st, 2010 at 22:00 0 comments

I have been working on the IPL Live Streaming event that is currently running on YouTube. This has been a huge event for us, with 60 live matches being streamed over only 44 days. This alone is a huge project, however we are also uploading all replays (4+ hrs each) and numerous highlight clips every […]

Tuesday, March 23rd, 2010 at 16:34 1 comment

This week I attended the Admonsters Cn-us-22 conference in New York Metro. It was my first Admonsters conference, and was very interesting mainly from publisher, pain point, mobile and industry landscape perspectives. I guess the key observations that I had were: No-one is remotely happy with their mobile adserving products, mainly around consistency and reliability […]

Wednesday, March 10th, 2010 at 07:27 0 comments