Archive for the ‘Internet’ Category

Facebook and Zuckerberg are worshipped in a book, movie and this article. I have nothing but respect for the guy and what he has achieved, but what is it doing to society? And if I was cynical (and/or a capitalist), how can we use that change to predict the next big thing? The quote at [...]

Friday, November 26th, 2010 at 22:05 0 comments

YouTube Symphony 2011 has launched, and the Sydney Opera House has been announced as the new final location! The program is revolving around an APAC advertiser and location, so it is an extremely exciting program for the region. Make sure you try the Augmented Reality application in the “Experiment” section. This excitement is being driven internally [...]

Thursday, October 14th, 2010 at 21:29 0 comments

Wondering why I have been so quiet lately? I volunteered my time to write a blog post for the Google Grants blog instead! http://googlegrants.blogspot.com/2010/08/get-your-non-profit-started-with.html I really hope that it helps more non-profits get onto YouTube. It really is a great platform that will deliver a level of transparency and engagement with your supporters, and in [...]

Wednesday, September 8th, 2010 at 10:25 0 comments

Tomorrow from 1-2pm YouTube Australia will be running their first live streaming event for the 2010 ICT ministers debate on the youtube.com/AustraliaVotes channel. ICT policy is shaping up as one of the big issues of this election, which is great because ICT tends to take a back seat in Australian politics. The main issues are [...]

Monday, August 9th, 2010 at 21:55 0 comments

Mimicry involves producing a custom gadget within a brand channel (home page is no longer allowed) on YouTube that mimics the YouTube interface and functionality. This requires a really close working relationship with the YouTube policy team and your Tech Producer. Here are the best examples of mimicry on YouTube that I wanted to highlight: [...]

Saturday, August 7th, 2010 at 15:11 0 comments

Do you want to see what an iPad user sees when they look at your website? Well there is a simple way to check it out without buying an iPad on either Windows or Mac: Download and install Safari (if you don’t already  have it) Edit -> Preferences (or Safari -> Preferences on a Mac) [...]

Friday, August 6th, 2010 at 09:02 3 comments

I am someone who learns visually. I absorb charts, screenshots, videos etc. a lot faster than any other medium. Business knowledge is something that often doesn’t come in this format however (perhaps why the first business discipline I learned was marketing). However I have found a Twitter feed (yes, there is useful content on Twitter) [...]

Wednesday, August 4th, 2010 at 20:38 1 comment

On the 30th of June I became Google Adwords Qualified in the category of Display Advertising. To achieve this I had to complete 2 120 multiple choice question tests with a pass mark of 85% or above. You can check my qualifications here: Google Adwords Qualified – Display Advertising Proves that Google dogfoods its own [...]

Wednesday, July 7th, 2010 at 21:34 4 comments

Each year Google runs a GoogleServe week, where we each choose a non-profit project we would like to contribute to. I chose to present to a group of 30+ non-profit organisations here in Sydney on how they can benefit from our recently launched YouTube non-profit program. Despite being only a small contribution it was a [...]

Thursday, July 1st, 2010 at 22:00 0 comments

Today I was the guest author on the Official Google Australia blog! I helped the guys from TEDxSydney upload and present their valuable content on a non-profit brand channel. It is great to see so many talented Australians contributing to the huge public pool of knowledge that TED and its derivatives are generating. These HD [...]

Monday, June 7th, 2010 at 22:39 0 comments

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