Archive for the ‘marketing’ Category

On the 22nd of March 2012 I attended the 2nd ever Admonsters Conference in Sydney, Australia. I presented on the Future of Television, and chose to focus on my personal perspective around the accelerating convergence of video advertising and content as it moves online. My inspiration sprouted from statistics and creative used in Robert Kyncl’s CES […]

Thursday, April 5th, 2012 at 00:41 0 comments

Happy Australia Day 2011 to all the aussies who read my blog! Ernesto, 3DM and I worked hard to deliver the first YouTube custom logo for Australia ever and a custom video mapping gadget! The basic premise is that Australians can upload videos to YouTube and plot them on a map. This map then visually […]

Wednesday, January 26th, 2011 at 11:00 1 comment

YouTube Symphony 2011 has launched, and the Sydney Opera House has been announced as the new final location! The program is revolving around an APAC advertiser and location, so it is an extremely exciting program for the region. Make sure you try the Augmented Reality application in the “Experiment” section. This excitement is being driven internally […]

Thursday, October 14th, 2010 at 21:29 0 comments

The Innovator’s Dilemma by Clayton M Christensen is one of the best business books I have ever read. It focuses on the practical aspects of innovation, with two key points (for me at least): You are most vulnerable when you are most profitable You need to create the start-up that undermines your most profitable products […]

Sunday, September 19th, 2010 at 22:23 0 comments

Wondering why I have been so quiet lately? I volunteered my time to write a blog post for the Google Grants blog instead! http://googlegrants.blogspot.com/2010/08/get-your-non-profit-started-with.html I really hope that it helps more non-profits get onto YouTube. It really is a great platform that will deliver a level of transparency and engagement with your supporters, and in […]

Wednesday, September 8th, 2010 at 10:25 0 comments

Mimicry involves producing a custom gadget within a brand channel (home page is no longer allowed) on YouTube that mimics the YouTube interface and functionality. This requires a really close working relationship with the YouTube policy team and your Tech Producer. Here are the best examples of mimicry on YouTube that I wanted to highlight: […]

Saturday, August 7th, 2010 at 15:11 0 comments

On the 30th of June I became Google Adwords Qualified in the category of Display Advertising. To achieve this I had to complete 2 120 multiple choice question tests with a pass mark of 85% or above. You can check my qualifications here: Google Adwords Qualified – Display Advertising Proves that Google dogfoods its own […]

Wednesday, July 7th, 2010 at 21:34 4 comments

Each year Google runs a GoogleServe week, where we each choose a non-profit project we would like to contribute to. I chose to present to a group of 30+ non-profit organisations here in Sydney on how they can benefit from our recently launched YouTube non-profit program. Despite being only a small contribution it was a […]

Thursday, July 1st, 2010 at 22:00 0 comments

I have just finished reading Crossing the Chasm (Revised Edition) by Geoffery A. Moore. I purchased this book on Amazon after seeing it on a number of Googler’s Amazon wish-lists on LinkedIn, which is a good way to prepare for an interview with a new company! Truthfully however I decided to read the book because I have […]

Monday, June 21st, 2010 at 22:47 0 comments

I have been working on the IPL Live Streaming event that is currently running on YouTube. This has been a huge event for us, with 60 live matches being streamed over only 44 days. This alone is a huge project, however we are also uploading all replays (4+ hrs each) and numerous highlight clips every […]

Tuesday, March 23rd, 2010 at 16:34 1 comment