Lately I have been trying to build my management and leadership skills. Amongst other things, this involved taking a Leadership training course at Google. It emphasised a number of pretty deep concepts, things like being an authentic person and this importance of bringing this authenticity to work with you (which is a fairly intimidating concept). There were of course articles from the Harvard Business Review to cover, including the four steps in the art of persuasion. These being:

1. Establish Credibility – demonstrate you know your stuff
2. Frame for Common Ground – find the stuff you both agree on
3. Provide Evidence – demonstrate something new that builds on your common ground
4. Connect Emotionally – expand the current ground with them at your side

Next steps? Find mentors. I loved watching an interview of Jack Dorsey, one of the founders of Twitter and now Squareup. He isn’t an amazing presenter, however I feel that I present in a similar way and have a similar view on the world. Reading his Vanity Fair interview and numerous Venture Beat articles, it paints an inspirational picture of a guy who throws every part of him into his goals and passions. Is this authentic leadership? He built everything himself form scratch, based on his passion and getting his hands dirty. The noble story of the engineer, putting the product first and that product now paying the salaries.

Or what about someone like Greg Ellis, the current CEO of REA? I watched his CEO Hub interview today on Business Spectator. He built his career like a pyramid. Rather than rising to the top with a single skillbase and being forced to add to it while riding product growth, he worked the other way around. Build marketing, sales, HR, legal and other skills at the best companies you can find, and then find or make one of your own. Is this any more or less a noble to be paying the salaries?

Or maybe it’s like Alan Noble explained this week. It’s not about mentors, it’s about surrounding yourself with great people and taking the opportunities when you see them. Meanwhile, where is that copy of How to Win Friends and Influence People…

So what do I think? Firstly it is awesome that a company publishes this kind of presentation, everyone should be proud of who they work for and have no problems articulating that to the public. I don’t think there are many companies who are so upfront, open and honest about who they are (in many cases even being aware would be a great start).

In particular I liked:

• “adequate performance gets a generous severence package” - provocative but also highly motivating to myself at least. There is nothing better than being in a team where you know everyone cares as much as you do, and nothing worse than putting your heart into something that sits in someone’s “to do” list.
• Brilliant Jerks -  the cost to teamwork is too high. I have had managers who make excuses for a brilliant jerk because they hate the thought of rehiring for a person that is currently letting them put their feet up.
• Rare Responsible Person – Doesn’t wait to be told what to do, Never feels “that’s not my job”. Everyone should pitch in, no-one should feel territorial. If I am struggling I will put my hand up and ask for advice, and I expect others to do the same and welcome my input.
• Value simplicity – No-one can manage lots of small products successfully. Focus on what works, and keep making it work even better.
• High Performance People make few errors - Hire well, trust your people to do their job. Don’t cotton wool bad people and have checks and balances to make sure they don’t do damage. That adds huge amounts of waste and overhead.
• Control through context- Managers should communicate a clear strategy and whatever happens within that strategy is up to the employee.

What did you get out of it? Does your company even have a policy or statement on culture?

1. Lack energy and enthusiasm
2. Accept their own mediocre performance
3. Lack clear vision and direction
4. Have poor judgement
5. Don’t collaborate
6. Don’t follow the standards they set for others
7. Resist new ideas
8. Don’t learn from mistakes
9. Lack interpersonal skills
10. Fail to develop others

It is interesting to note that the most successful and least successful differed most significantly in their energy and enthusiasm. Can a good leader therefore be trained or are they born? I see some similarities to the concept of “culture comes from the top”. If the CEO demonstrates energy and enthusiasm this has a huge impact on their report’s motivation to follow, and this energy in turn cascades down the chain. Finally poor management is one of the top 10 reasons employees quit their job, so the consequences of bad leaders are serious.

A company culture is something that is very difficult to describe, let alone create. One of the blogs I read, systematicHR, posted up an interesting response post which covers the top-down flow effect that a CEO has on company culture. I think the closing lines sum it up very nicely:

The CEO absolutely defines culture whether they intend to or not.  HR then further defines what that strategy will look like.

So what are some ways that a CEO can do this? Well I like realestate.com.au‘s approach of having a CEO blog and bi-annual company conferences where the CEO presents the company achievements, strategy and goals. Just engaging in this open communication helps create an open culture, but the real key is in the actual organisational strategy. As the post says, this strategy will directly dictate culture and will change depending on the nature of the business.

Having worked in a sales organisation almost 5 years I would say there is a very fine line between a competitive and a demoralising organisational strategy (and therefore company culture). The nature of sales people and cycles makes this line a fluctuating target. The two biggest things I believe are:

• Consistency – client spread, discipline, sense of fairness
• Communication – Competitive but still collaborative (teams help)

In the end I guess the key is to clearly communicate and inspire passion for what you do. People will pick this up whether it is active or passive and positive or negative. The moral of the story is be aware of your influence.