Posts Tagged ‘marketing’

Happy Australia Day 2011 to all the aussies who read my blog! Ernesto, 3DM and I worked hard to deliver the first YouTube custom logo for Australia ever and a custom video mapping gadget! The basic premise is that Australians can upload videos to YouTube and plot them on a map. This map then visually […]

Wednesday, January 26th, 2011 at 11:00 1 comment

I have just finished reading Crossing the Chasm (Revised Edition) by Geoffery A. Moore. I purchased this book on Amazon after seeing it on a number of Googler’s Amazon wish-lists on LinkedIn, which is a good way to prepare for an interview with a new company! Truthfully however I decided to read the book because I have […]

Monday, June 21st, 2010 at 22:47 0 comments

Seth begins his speech by saying he is going to go fast. I was initially sceptical, but now I have watched this video three times and I am still finding resonating ideas within it. A good product should sell itself. Good products will get recommended. A personal recommendation is more valuable than a website lead. […]

Thursday, August 6th, 2009 at 23:33 0 comments

MasterChef has been a huge surprise hit in Australia. The TV ratings have been sensational for Channel 10, with an average of 1.96 million viewers nationally (not bad from a total audience pool of just over 20 million). What keeps this average so high? The key, ironically, is the stickiness created by the side dishes. The […]

Wednesday, June 17th, 2009 at 22:03 0 comments

Social CRM is a buzz word that is spiralling out of control at the moment. What does it mean? I googled around and didn’t really find a consistent message. Instead I am going to explain my interpretation, let me know if you think it makes sense. Social networks have two strong points, they are full […]

Wednesday, March 25th, 2009 at 22:40 0 comments

Email marketing is not just spam, it is an important way of updating and maintaining a relationship with your customers. For many however it is a black art (literally) plagued by blacklists and emails disappearing into black holes. The various explanations for failed email delivery however are often highly technical and involve trial and error […]

Wednesday, January 21st, 2009 at 17:49 0 comments

As far as I am concerned, having a website without having a CRM/sales system behind it is like having a shopfront with no shop. People can view your products, but they can’t offload their hard earned cash. Why do that to yourself? Unfortunately it seems that companies need to literally see people banging on the […]

Thursday, November 6th, 2008 at 17:29 0 comments