Posts Tagged ‘product selection’

The initial temptation when pricing a product is to use cost plus pricing, where you add a mysterious comfort buffer to your costs to work out your rate card. Articles like this one where the author advocates that “I generally start at 10x and drop the x-factor down from there until I arrive at something that […]

Friday, July 3rd, 2009 at 20:59 1 comment

I have now been working with CRM systems for 5 years. It is only recently that I have seen the industry  (finally) mature to a stage where it is no longer engaged in a straight up feature war. This has been driven by two things; a maturity of product offerings and a recognition by customers […]

Friday, September 26th, 2008 at 00:22 0 comments