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Best Mimicry Examples on YouTube

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On August 7, 2010

In Internet, marketing, youtube

Cadbury Australia RollPack

Mimicry involves producing a custom gadget within a brand channel (home page is no longer allowed) on YouTube that mimics the YouTube interface and functionality. This requires a really close working relationship with the YouTube policy team and your Tech Producer. Here are the best examples of mimicry on YouTube that I wanted to highlight:

The most successful mimicry examples use an initial deception to draw the user in, but then they reveal that deception in a captivating way before the user starts to feel betrayed that they cannot interact with the standard YouTube controls (at least within the first 10 seconds).

How can charities get started with YouTube?

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On July 1, 2010

In advertising, Australia, Internet, marketing, youtube

Each year Google runs a GoogleServe week, where we each choose a non-profit project we would like to contribute to. I chose to present to a group of 30+ non-profit organisations here in Sydney on how they can benefit from our recently launched YouTube non-profit program. Despite being only a small contribution it was a very rewarding experience, and I was really impressed with how sophisticated many of the charities are.

I am posting my presentation here so that any other charities who didn’t attend can view it at any time. I am also posting a 1-sheeter handout that I gave to all attendees which summarises the simple steps to getting their non-profit onto YouTube. I hope they help!

Visit to Google HQ in Mountain View, CA

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On May 20, 2010

In Google, Personal, youtube

Scott at Google MTV HQ

Maybe someone has noticed that I haven’t blogged much lately? Well since my last post I got married and have travelled around the US, including to the Google Headquarters in Mountain View, CA. I just had to get a photo in front of the Tyrannosaur that has an appetite for pink flamingoes. It has been an absolute blast ever since joining Google. I just have to make more time to keep up my blogging!

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