Archive for the ‘CRM’ Category

I believe that the greatest strength of web based applications (as opposed to desktop applications) is that ability to develop a feedback loop. I like examples, so let me run through the top feedback methods that I currently use: Uservoice – This tool allows single sign-on integration to allow you to have a private feedback forum […]

Saturday, August 29th, 2009 at 12:14 0 comments

Social CRM is a buzz word that is spiralling out of control at the moment. What does it mean? I googled around and didn’t really find a consistent message. Instead I am going to explain my interpretation, let me know if you think it makes sense. Social networks have two strong points, they are full […]

Wednesday, March 25th, 2009 at 22:40 0 comments

InsideCRM posted a good article on the top 5 reasons why a CRM system increases in importance during a recession (the US is in one, it is only a matter of time before Australia and others admit they are in one too). For me, the key is working smarter not harder. When unemployment starts creeping […]

Thursday, February 19th, 2009 at 13:20 0 comments

Does adding features automatically mean reduced usability? Some bloggers strongly disagree with this sentiment, for example arguing features only reduce usability when they are implemented poorly. I would definitely agree with some of his examples, including adding PNG support to browsers which did not affect end user usability. Another that he gave was Google search, […]

Thursday, January 22nd, 2009 at 21:39 1 comment

Email marketing is not just spam, it is an important way of updating and maintaining a relationship with your customers. For many however it is a black art (literally) plagued by blacklists and emails disappearing into black holes. The various explanations for failed email delivery however are often highly technical and involve trial and error […]

Wednesday, January 21st, 2009 at 17:49 0 comments

Today I read a very interesting article that was powerful enough to knock me out of my blogging slumber. It is essentially a summary of a paper that was recently published at the International Conference on Information Systems. It can be found at the following URL (and was slashdotted here): http://computerworld.com/action/article.do?command=viewArticleBasic&taxonomyId=14&articleId=281734&intsrc=hm_topic So why was this article particularly […]

Tuesday, February 27th, 2007 at 23:24 0 comments

Long’s post about talking to customers sparked my interest due to my current thesis work surrounding CRM packages. It raises a very interesting question, and that is do these companies genuinely not care or are they not capable of caring? A company can only ‘appear’ to be capable of caring if it has invested in systems that ensure each […]

Tuesday, September 12th, 2006 at 19:18 1 comment