Archive for the ‘CRM’ Category
I believe that the greatest strength of web based applications (as opposed to desktop applications) is that ability to develop a feedback loop. I like examples, so let me run through the top feedback methods that I currently use: Uservoice - This tool allows single sign-on integration to allow you to have a private feedback forum [...]
Social CRM is a buzz word that is spiralling out of control at the moment. What does it mean? I googled around and didn’t really find a consistent message. Instead I am going to explain my interpretation, let me know if you think it makes sense. Social networks have two strong points, they are full [...]
InsideCRM posted a good article on the top 5 reasons why a CRM system increases in importance during a recession (the US is in one, it is only a matter of time before Australia and others admit they are in one too). For me, the key is working smarter not harder. When unemployment starts creeping [...]
Does adding features automatically mean reduced usability? Some bloggers strongly disagree with this sentiment, for example arguing features only reduce usability when they are implemented poorly. I would definitely agree with some of his examples, including adding PNG support to browsers which did not affect end user usability. Another that he gave was Google search, [...]
Email marketing is not just spam, it is an important way of updating and maintaining a relationship with your customers. For many however it is a black art (literally) plagued by blacklists and emails disappearing into black holes. The various explanations for failed email delivery however are often highly technical and involve trial and error [...]