Software runs my life

Category: real estate Page 1 of 2

Email Marketing Problems Explained

Email Delivery FlowchartEmail marketing is not just spam, it is an important way of updating and maintaining a relationship with your customers. For many however it is a black art (literally) plagued by blacklists and emails disappearing into black holes. The various explanations for failed email delivery however are often highly technical and involve trial and error to resolve rather than guaranteed solutions.

The first resource that I created is a 1 page document to explain the problem areas in the email delivery process. It is simply entitled Email Delivery Explained (click to download the PDF). It is by no means comprehensive, but it is instead targetted at first time email marketers and budding e-sales people trying to understand the world of email marketing. If you found it interesting and want to know more, or want a great email marketing provider, then check out the MailChimp Resources page.

The second resource is a very cool program called Litmus. This software validates your email marketing collateral against the various email clients (desktop clients such as Outlook and Lotus, as well as web based clients like Hotmail and Gmail). It will provide a visual image of exactly what went wrong and where, so you can keep tweaking until it looks right. Not only will it improve your email marketing presentation, it will also check the content against spam filters like Norton, SpamAssassin and many others. You really can’t be much more thorough than that!

Roof Replacement

Tile lift in operation

Today our roof is being replaced. I have uploaded a few photos of the work in progress. Work includes removing the old tiles, removing the old timber battens, the builders jacking up and supporting the roof beams in a few sagging places, putting in pink batt insulation, putting on the sisilation, putting on the new battens, putting in the new valleys, trimming the barge boards to fit the new tiles and finally cutting and laying the new tiles! It feels cooler in here already, and hopefully no leaks! The next thing is to look at fixing up the iron on the back of the roof, but this will involve putting in some more timber in the roof and unfortunately more expense. This year has to be a big year of saving!

Simple Cloud Computing Explanation

Cloud Computing should be understood as an evolutionary rather than revolutionary approach to delivering software. I think the rPath video below is the best explanation I have seen of Cloud Computing. It represents this evolutionary process without getting bogged down in the technical jargon, it even uses a car metaphor (which everyone loves).

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