Posts Tagged ‘CRM’

Social CRM is a buzz word that is spiralling out of control at the moment. What does it mean? I googled around and didn’t really find a consistent message. Instead I am going to explain my interpretation, let me know if you think it makes sense. Social networks have two strong points, they are full […]

Wednesday, March 25th, 2009 at 22:40 0 comments

InsideCRM posted a good article on the top 5 reasons why a CRM system increases in importance during a recession (the US is in one, it is only a matter of time before Australia and others admit they are in one too). For me, the key is working smarter not harder. When unemployment starts creeping […]

Thursday, February 19th, 2009 at 13:20 0 comments

As far as I am concerned, having a website without having a CRM/sales system behind it is like having a shopfront with no shop. People can view your products, but they can’t offload their hard earned cash. Why do that to yourself? Unfortunately it seems that companies need to literally see people banging on the […]

Thursday, November 6th, 2008 at 17:29 0 comments

I have now been working with CRM systems for 5 years. It is only recently that I have seen the industry  (finally) mature to a stage where it is no longer engaged in a straight up feature war. This has been driven by two things; a maturity of product offerings and a recognition by customers […]

Friday, September 26th, 2008 at 00:22 0 comments

Today I read a very interesting article that was powerful enough to knock me out of my blogging slumber. It is essentially a summary of a paper that was recently published at the International Conference on Information Systems. It can be found at the following URL (and was slashdotted here): http://computerworld.com/action/article.do?command=viewArticleBasic&taxonomyId=14&articleId=281734&intsrc=hm_topic So why was this article particularly […]

Tuesday, February 27th, 2007 at 23:24 0 comments

Long’s post about talking to customers sparked my interest due to my current thesis work surrounding CRM packages. It raises a very interesting question, and that is do these companies genuinely not care or are they not capable of caring? A company can only ‘appear’ to be capable of caring if it has invested in systems that ensure each […]

Tuesday, September 12th, 2006 at 19:18 1 comment