CRM software runs my life

Month: December 2010

Save your tax dollars – cut your copper now!

As part of the Heads of Agreement that Telstra has signed with NBNCo, Telstra is being paid $11 billion taxpayer dollars. This amount is effectively the sum value of each and every customer they migrate off copper. As John Stanhope (Telstra CFO) states:

So as the customer is switched off and goes across to (NBNCo) fibre, we get a payment.

Copper lines are already being dropped at a massive 8% pa, but you can help accelerate this drop and save your taxpayer dollars as well as your own line rental costs in the process. Moving to VoIP over fibre, merging multiple lines into VoIP services and migrating to mobile phones will all help you save your hard earned tax dollars.

Admonsters Sydney Members Dinner

Admonsters held their first event in Australia this week, with a members dinner at the Waterfront restaurant in Sydney. The 3 course meal was very generously provided by aiMatch on a perfect summer’s night right next to the harbour.

The event was attended by around 25 people, which made for an intimate yet comprehensive representation of the major Australian advertising operations teams. Ninemsn, Carsales, REA Group, APN, CBS InteractiveYouTube, Google and number of niche publishers were represented. It was amazing how small the industry is (I had worked with at least 5 others previously) and yet how diverse our backgrounds were. There was some reflection on this topic, in particular what qualifications you need to get into Ad Operations, and therefore what you look for in new hires.

Other issues that went around the table included the continuing friction between digital and traditional media (both internally and in the market), the National Broadband Network and how it will accelerate this structural change and the amount of hand-holding that clients are still requiring.

Overall it was a great night which really helped build relationships across what is a very fragmented online media landscape in Australia. The discussion ended with a hope that there will be a larger Admonsters conference event in the APAC region next year!

YouTube Video Trends Dashboard

YouTube today silently launched a new trends dashboard which showcases the top trending videos on YouTube:

http://www.youtube.com/trendsdashboard

It has some great features to help you identify rising “buzz” videos, and then breakdown that buzz to regional areas. You can also show the most shared or the most viewed videos (which is an interesting comparison in itself). Then just need to jump onto the Video Targeting Tool to make sure your advertisement takes advantage of these trends! It’s certainly a much cleaner interface than some of the more popular 3rd party sites that have filled this void over the years.

Give it a try and let me know what you think!

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