CRM software runs my life

Category: youtube

YouTube Symphony 2011 in Sydney

YouTube Symphony 2011 has launched, and the Sydney Opera House has been announced as the new final location! The program is revolving around an APAC advertiser and location, so it is an extremely exciting program for the region. Make sure you try the Augmented Reality application in the “Experiment” section.

This excitement is being driven internally by a surprisingly large and distributed number of Australians based all around the world. I was at the launch event at the Opera House on Wednesday morning, and every Google employee who spoke was Australian! It was quite an inspiring moment for an Australian in IT like myself looking to make an impact globally. Working on the project has already been an amazing experience, and things have only just begun.

I guess Symphony is already achieving its goal to be a globally inspiring program.

Google Grants Post – Getting Started on YouTube

Wondering why I have been so quiet lately? I volunteered my time to write a blog post for the Google Grants blog instead!

http://googlegrants.blogspot.com/2010/08/get-your-non-profit-started-with.html

I really hope that it helps more non-profits get onto YouTube. It really is a great platform that will deliver a level of transparency and engagement with your supporters, and in turn it offers you call to action overlays to convert those supporters into contributors.

Live Streaming on YouTube Australia

Tomorrow from 1-2pm YouTube Australia will be running their first live streaming event for the 2010 ICT ministers debate on the youtube.com/AustraliaVotes channel.

ICT policy is shaping up as one of the big issues of this election, which is great because ICT tends to take a back seat in Australian politics. The main issues are around the $43b National Broadband Network (NBN) project and the proposed Internet Filter. Each party has a different perspective on each of these major issues, which hopefully will make for an interesting debate. Regardless, I am proud to be helping to bring this first to Australia!

Edit: The debate ran successfully on YouTube Live! You can now see it here: http://www.youtube.com/watch?v=xRHbeONYdUc

Best Mimicry Examples on YouTube

Cadbury Australia RollPack

Mimicry involves producing a custom gadget within a brand channel (home page is no longer allowed) on YouTube that mimics the YouTube interface and functionality. This requires a really close working relationship with the YouTube policy team and your Tech Producer. Here are the best examples of mimicry on YouTube that I wanted to highlight:

The most successful mimicry examples use an initial deception to draw the user in, but then they reveal that deception in a captivating way before the user starts to feel betrayed that they cannot interact with the standard YouTube controls (at least within the first 10 seconds).

How can charities get started with YouTube?

Each year Google runs a GoogleServe week, where we each choose a non-profit project we would like to contribute to. I chose to present to a group of 30+ non-profit organisations here in Sydney on how they can benefit from our recently launched YouTube non-profit program. Despite being only a small contribution it was a very rewarding experience, and I was really impressed with how sophisticated many of the charities are.

I am posting my presentation here so that any other charities who didn’t attend can view it at any time. I am also posting a 1-sheeter handout that I gave to all attendees which summarises the simple steps to getting their non-profit onto YouTube. I hope they help!

TEDxSydney Talks on YouTube

Today I was the guest author on the Official Google Australia blog! I helped the guys from TEDxSydney upload and present their valuable content on a non-profit brand channel. It is great to see so many talented Australians contributing to the huge public pool of knowledge that TED and its derivatives are generating. These HD quality videos really are the best way of transferring and retaining this knowledge.

Visit to Google HQ in Mountain View, CA


Scott at Google MTV HQ

Originally uploaded by Scott Savage

Maybe someone has noticed that I haven’t blogged much lately? Well since my last post I got married and have travelled around the US, including to the Google Headquarters in Mountain View, CA. I just had to get a photo in front of the Tyrannosaur that has an appetite for pink flamingoes. It has been an absolute blast ever since joining Google. I just have to make more time to keep up my blogging!

IPL Live Streaming on YouTube

Screenshot of the IPL channel on YouTube

IPL brand channel on YouTube - youtube.com/IPL

I have been working on the IPL Live Streaming event that is currently running on YouTube. This has been a huge event for us, with 60 live matches being streamed over only 44 days. This alone is a huge project, however we are also uploading all replays (4+ hrs each) and numerous highlight clips every single day (wickets, fours, sixes, interviews, summary etc.).

The Twitter integration is going really well too, it is great to follow the commentary on the #youtube_IPL hashtag. Unfortunately Trendistic doesn’t support underscores in hashtags, but the general #IPL tag shows huge spikes and that is translating into the YouTube IPL channel becoming the most subscribed and viewed channel in India of all time (after only being live for a week). That’s pretty impressive.

 

Google Offer


Google offer

Originally uploaded by Scott Savage

Every time I collect the mail I have this thought, there could be something here that will change my life. I little overly dramatic I know, but these days if someone goes to the effort of sending you a snail mail then it is something that needs to be filed away.

I know a job takes over 50% of your waking hours, but it is still amazing how much your job satisfaction affects every aspect of your life. Anyway my package was from Google, and starting Monday my life will be different.

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