The London 2012 Olympics was the highest profile program I have worked on for YouTube. I was responsible for the IOC YouTube Channel – youtube.com/olympic. This channel only displayed the full content experience for 64 countries during the games across APAC; the largest being India, Indonesia, Malaysia and Singapore. These 64 countries received 11 live channels running 1200 live events in 1080p HD for 18hrs a day, plus nearly all archived content available. It was a huge process to get this content uploaded, named, categorised into playlists and keywords, and finally navigable in a custom gadget.
The result was well worth the effort, we received 72 million streams just during the 2 week period. Subsequently the content geo-restrictions were removed, and the channel view count has since broken the 100 million views mark. All the global statistics are wrapped up in this official blog post.
This first Olympics has built a solid subscriber base for future events, lifting the number of subscribers by 360k to almost 500k. This is a huge and engaged audience that will be waiting for the next big Olympics event to start. It was great to be a part of this program, and I hope it is seen as a template for how large events can play out online in the future.