Software runs my life

Tag: advertising

Admonsters Presentation on “The Future of Video”

AdMonsters logoOn the 22nd of March 2012 I attended the 2nd ever Admonsters Conference in Sydney, Australia. I presented on the Future of Television, and chose to focus on my personal perspective around the accelerating convergence of video advertising and content as it moves online. My inspiration sprouted from statistics and creative used in Robert Kyncl’s CES talk and some video engagement ideas from Kevin Allocca.

It was an honour to be able to present in front of colleagues in the same niche profession, especially in my home town which is a geographically obscure place to be doing such a role. My biggest mistake was underestimating their involvement with video advertising – I thought the number would be around 10%, but it turns out 80% of them work with video. It was exciting to see the local market maturity, but it was a little humbling to see all those hands raised at the end of an entry level video presentation. I did however thoroughly enjoy the presentation and I received a number of comments from others that really got something out of it. I really do feel that content marketing is a massive growing area, however I acknowledge that it’s a difficult area to strike a perfect balance in. If it was easy then YouTube would have no paid advertising and I wouldn’t have a job. 🙂

If you are interested in seeing the deck I presented, then please Download the Presentation Slides.

2011 – The Next Year of Video

To celebrate 2011 being an even bigger year for video on the Internet, I have decided to do my first video blog (vlog?). Let me know what you think!

First Video Blog

Ebay CareerOne Partnership

New Digital Media have today announced a partnership between Ebay and CareerOne. Well I use the word ‘partnership’ loosely, because essentially it is a cross-linking agreement. There is a new sub-domain of CareerOne with an Ebay header, and on the flip side Ebay have added a Jobs tab and CareerOne banners smattered through their website.

I understood the MySpace cross-linking. Like their parents, News is trying to get the lazy kids of today to roll their eyeballs over some job ads. But in this case I think the word ‘integration’ is used a bit freely in both partnerships, tacking the header of one site across the body of another is not integration. I know people are going to think I am sponsored, but LinkedIn and SimplyHired did a much better job of integrating two different partners online. Maybe that is unfair because there were more common interests? I think that is the point. A recruiter wouldn’t partner with an auction house in real life, so what makes anyone think it would work online?

There is however a point that I am much more interested in. Maybe Ebay partnered with the wrong News Digital child. Maybe real estate has more in common? Ebay does after all have a Real Estate category, albeit languishing away the Home category. Ebay don’t have much to lose either; the Home – Kitchen category has 9000+ listings, while the Home – Real Estate category has 167. In fact already has general advertising live on Ebay, they just need to take it that little step further.

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