CRM software runs my life

Tag: APAC

Final Olympics 2012 YouTube Live gadget

YouTube Olympic streaming in 64 countries

Final Olympics 2012 YouTube Live gadget

YouTube.com/Olympics gadget currently Live

The London 2012 Olympics was the highest profile program I have worked on for YouTube. I was responsible for the IOC YouTube Channel Рyoutube.com/olympic. This channel only displayed the full content experience for 64 countries during the games across APAC; the largest being India, Indonesia, Malaysia and Singapore. These 64 countries received 11 live channels running 1200 live events in 1080p HD for 18hrs a day, plus nearly all archived content available. It was a huge process to get this content uploaded, named, categorised into playlists and keywords, and finally navigable in a custom gadget.

The result was well worth the effort, we received 72 million streams just during the 2 week period. Subsequently the content geo-restrictions were removed, and the channel view count has since broken the 100 million views mark. All the global statistics are wrapped up in this official blog post.

This first Olympics has built a solid subscriber base for future events, lifting the number of subscribers by 360k to almost 500k. This is a huge and engaged audience that will be waiting for the next big Olympics event to start. It was great to be a part of this program, and I hope it is seen as a template for how large events can play out online in the future.

Life in Start-up Country

Life of a Start-up
Living in a corporate apartment in the SOMA district of San Francisco is pretty glamorous. Cheerios, bottled pasta sauce, a coffee percolator and a laptop on the couch. Still, it’s quite a good experience and I have enjoyed the feeling of being amongst it all. Luckily I actually still get a wage from a company that is doing better than break-even, so I guess I’m not really living the start-up lifestyle.

Meetings happen faster here, you don’t have to think about timezones and languages so much and you can talk to product face to face if you don’t agree with their direction. These are things that are easy to take for granted if you work in the US. On the flip side the diversity and distance challenges in APAC make it an incredibly exciting area to be working in.

It would be nice to have the best of both worlds, but not sure when or if that will happen. I’m starting to think that the best way to operate is to make APAC as self-sufficient as possible. Borrow the good things, and go it alone in areas you don’t agree. I think we can even get to the point where APAC is the innovative region and the US can learn from us. That sounds like an inspiring challenge to me. It’s not quite a start-up, but it’s the same skills right?

 

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