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Final Olympics 2012 YouTube Live gadget

YouTube Olympic streaming in 64 countries

Final Olympics 2012 YouTube Live gadget

YouTube.com/Olympics gadget currently Live

The London 2012 Olympics was the highest profile program I have worked on for YouTube. I was responsible for the IOC YouTube Channel Рyoutube.com/olympic. This channel only displayed the full content experience for 64 countries during the games across APAC; the largest being India, Indonesia, Malaysia and Singapore. These 64 countries received 11 live channels running 1200 live events in 1080p HD for 18hrs a day, plus nearly all archived content available. It was a huge process to get this content uploaded, named, categorised into playlists and keywords, and finally navigable in a custom gadget.

The result was well worth the effort, we received 72 million streams just during the 2 week period. Subsequently the content geo-restrictions were removed, and the channel view count has since broken the 100 million views mark. All the global statistics are wrapped up in this official blog post.

This first Olympics has built a solid subscriber base for future events, lifting the number of subscribers by 360k to almost 500k. This is a huge and engaged audience that will be waiting for the next big Olympics event to start. It was great to be a part of this program, and I hope it is seen as a template for how large events can play out online in the future.

WhatsLiveNow.com launched

In an effort to get back into coding and learn the YouTube API’s better I have put together a very simple site, www.whatslivenow.com. It simply checks the YouTube Live API every 15 minutes, saves the results to a MySQL database, and then displays the latest live events ranked by how many “Likes” they have had. This makes the chart a little less dynamic than I would have liked, but the viewCount parameter isn’t currently being populated, so my preference to rank based on what has the most current viewers isn’t possible.

It’s also a nice experiment with CSS and jQuery Mobile, using a template I found called Splitview. I had to make a number of changes to make it work for this example, but visually it looks pretty simple and is very functional across desktop, tablet and mobile devices. I will play around with the functionality over time, but for now I am happy that the experiment was a success. I think with the addition of some social media functionality it could be a nice second screen experience too. Please let me know what you think!

IPL Live Streaming on YouTube

Screenshot of the IPL channel on YouTube

IPL brand channel on YouTube - youtube.com/IPL

I have been working on the IPL Live Streaming event that is currently running on YouTube. This has been a huge event for us, with 60 live matches being streamed over only 44 days. This alone is a huge project, however we are also uploading all replays (4+ hrs each) and numerous highlight clips every single day (wickets, fours, sixes, interviews, summary etc.).

The Twitter integration is going really well too, it is great to follow the commentary on the #youtube_IPL hashtag. Unfortunately Trendistic doesn’t support underscores in hashtags, but the general #IPL tag shows huge spikes and that is translating into the YouTube IPL channel becoming the most subscribed and viewed channel in India of all time (after only being live for a week). That’s pretty impressive.

 

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