CRM software runs my life

Tag: sales

Learning business by charts


I am someone who learns visually. I absorb charts, screenshots, videos etc. a lot faster than any other medium. Business knowledge is something that often doesn’t come in this format however (perhaps why the first business discipline I learned was marketing). However I have found a Twitter feed (yes, there is useful content on Twitter) that I have really grown to love. http://twitter.com/chartoftheday

This graph was used to illustrate how poorly Microsoft Office 2010 was performing sales-wise, but wow what a difference between Windows Vista (Jan 2007 launch) and Windows 7 ( Oct 2009 launch). It completely masks the decline in Office sales, even though Office sales are obviously an equally big cash cow for Microsoft. It also makes the Server and Tools slice of the pie look tiny, even though it actually represents $1b a year in operating profit.

I also liked this chart of how Apple cannibalised the entire mobile phone industries’ sales with the iPhone. I am reading the Innovators Dilemma at the moment, and the release of a well executed touch screen phone certainly represents a disruptive technology in my eyes. It still amazes me that such a massive market filled with well established players can just be turned on its head in a few short years. More specifically Nokia’s share price copped a beating ever since the release of the iPhone, the subject of yet another chart. What is interesting to me is that Apple’s rapid rise ironically precipitated a huge boom in the adoption of open source mobile software in Android. I guess that the previous market leaders had their hands full competing with Apple’s hardware and didn’t have the time or resources to produce new software from scratch.

There are plenty more charts out there that will make you stop and think, and each one can be read into (rightly or wrongly) 100 different ways.

Integrating your CRM and Website

Closed for BusinessAs far as I am concerned, having a website without having a CRM/sales system behind it is like having a shopfront with no shop. People can view your products, but they can’t offload their hard earned cash. Why do that to yourself?

Unfortunately it seems that companies need to literally see people banging on the store door (via hits, emails, phone calls etc.) before they will open the store. How many customers have you missed in that time? You’re paying for the store location, so why not fit it out inside?

Salesforce announced at Dreamforce that they are taking this view to another level. Your website should be linked into the core of your company. Every process your company runs should be accessible (and deliver value) to the customer at all times. Zdnet give it good coverage, but I think Smoothspan explains it best. The basic premise is know your customers, and then deliver the best experience you can to them. CRM’s have always tried to get close, but it requires a company to be completely online and committed.

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