Software runs my life

Tag: Business Page 3 of 4

Pipe Networks Runway Survives

PipeNetworks have survived ANZ pulling the plug on their finance and have emerged from a share trading halt to announce that Project Runway is pushing ahead. It is great to see that even in tough financial times that profitable and well founded projects can still get through with smart companies banding together. It represents more than just a great opportunity for these companies though, overseas traffic charges are one of the major things keeping a floor under Australian internet prices. In fact it can be argued that cheaper overseas traffic will have more effect on Australian internet prices than the NBN project. Maybe with Project Runway, an NBN without Telstra and a canning of the internet filtering scheme we can actually get somewhere. It’s Christmas time, time to wish for miracles.

Integrating your CRM and Website

Closed for BusinessAs far as I am concerned, having a website without having a CRM/sales system behind it is like having a shopfront with no shop. People can view your products, but they can’t offload their hard earned cash. Why do that to yourself?

Unfortunately it seems that companies need to literally see people banging on the store door (via hits, emails, phone calls etc.) before they will open the store. How many customers have you missed in that time? You’re paying for the store location, so why not fit it out inside?

Salesforce announced at Dreamforce that they are taking this view to another level. Your website should be linked into the core of your company. Every process your company runs should be accessible (and deliver value) to the customer at all times. Zdnet give it good coverage, but I think Smoothspan explains it best. The basic premise is know your customers, and then deliver the best experience you can to them. CRM’s have always tried to get close, but it requires a company to be completely online and committed.

Realestate Dramas

Domain Down

It is all happening in the world of Australian Online RealEstate tonight! The Realestate.com.au board have announced the immediate departure of their long serving (since 2001) CEO, Simon Baker. This was a huge surprise, although the fact that he sent out about 50 LinkedIn recommendation requests to people (myself included) late Friday night should have been a bit of a warning. Anyway at least Domain isn’t having the last laugh, their website is currently completely broken, simply stating that “an unexpected error has occurred”. I would say their support team are going to wake up to hundreds of thousands of error emails and a big headache tomorrow.

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