IPL Live Streaming on YouTube

March 23rd, 2010 By Scott Savage Categories: advertising, Internet, marketing, youtube
Screenshot of the IPL channel on YouTube

IPL brand channel on YouTube - youtube.com/IPL

I have been working on the IPL Live Streaming event that is currently running on YouTube. This has been a huge event for us, with 60 live matches being streamed over only 44 days. This alone is a huge project, however we are also uploading all replays (4+ hrs each) and numerous highlight clips every single day (wickets, fours, sixes, interviews, summary etc.).

The Twitter integration is going really well too, it is great to follow the commentary on the #youtube_IPL hashtag. Unfortunately Trendistic doesn’t support underscores in hashtags, but the general #IPL tag shows huge spikes and that is translating into the YouTube IPL channel becoming the most subscribed and viewed channel in India of all time (after only being live for a week). That’s pretty impressive.


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One Response to “IPL Live Streaming on YouTube”

  1. April 27th, 2010 at 13:33

    I love watching videos online specially on Youtube. There are lots of music clips, movie clips and instructional videos on Youtube. I love em all.

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