Best Mimicry Examples on YouTube

August 7th, 2010 By Scott Savage Categories: Internet, marketing, youtube

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Mimicry involves producing a custom gadget within a brand channel (home page is no longer allowed) on YouTube that mimics the YouTube interface and functionality. This requires a really close working relationship with the YouTube policy team and your Tech Producer. Here are the best examples of mimicry on YouTube that I wanted to highlight:

The most successful mimicry examples use an initial deception to draw the user in, but then they reveal that deception in a captivating way before the user starts to feel betrayed that they cannot interact with the standard YouTube controls (at least within the first 10 seconds).

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